Just I look at the SimplePortal site and see what's stolen from PortaMx ...
Full control over block styles
The new Advanced Style Options give you full control over the styles of each block in your portal. You can now select default classes, set custom styles, or choose not to display title and/or body at all!
Custom Display Options
SimplePortal 2.2 also comes with Custom Display Options. This feature allows you to fully control the display options of a block, allowing you to choose exactly where your blocks are shown. With this new powerful system, you will be able to choose which blocks are shown for custom actions and dynamic or static URLs!
That is a dramatic fact and the PortaMx corp. now have to check if that a legal doing ..